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Welcome to the Sydney School of Protocol

Australia’s “go to” experts in modern etiquette and international protocol intelligence.
As the first consulting company to bring The Protocol School of Washington programs to Australia, our training is uniquely adapted to meet our clients varied needs.

Graduates from young adults to corporate executives develop personal and professional skills that give them the composure and confidence to excel in a changing environment.

Underpinned by a strong educational curriculum and practical corporate experience, the School broadly focuses on image and presentation, personal branding, career advancement, global intelligence, inter-cultural relations and customer experience and service training.

Offering a needs led approach to design, a range of unique services are available including; master classes, educational events, seminars, tailor-made solutions and one-on-one private coaching.

Client Testimonials



In Conversation with Roxy Jacenko   - Westin Hotel Sydney 13 June  2018

Case Studies

The Sydney School of Protocol has worked with a diverse range of corporate, private and public sector clients to deliver customised training and development training solutions. The following case studies examine a few of these solutions.

Brand Service Leadership and Customer Service Program

The Brief
A global, Direct Banking company approached the Sydney School of Protocol to present to the Direct Sales Team. The purpose of the session to increase the team's awareness of the relationship between the business brand and personal brands, to achieve consistency in approach and style with internal, external clients and stakeholders.

The Solution
Following a needs analysis with the Marketing Team, an interactive seminar tailored for the Sales Team environment was delivered with a focus on sales techniques and the impact of first impressions. Essential to the design and delivery were linking the contemporary banking model and how the Sales team can present and communicate with their clients aligned with the brand and delivering a consistent client experience. Based on research and analytical data on the science and art of first impressions, the session allowed for maximum engagement of a diverse group of participants from across the Australian regional sales team.

" Every minute of the training made me more of aware of my behaviour and manners and this will help me to provide excellent service to our clients."
"The customers experience is paramount and creating a work ethic so everyone is on the same page to support this was invaluable"
"The program was very thorough - actively helped me to deliver clients expectations"
"Everything was great and it was very beneficial for me - thank you"
" The whole program has been great and for anyone in the industry"


To find out how the Sydney School of Protocol can deliver a tailored solution for your organisation

Get in touch

Speak to our etiquette and protocol  experts: + 61 452 553 855

The Founder

Julie brings over 20 years of proven experience in building brands and transforming individuals.

Her career began in education with a Diploma of Education and Teaching along with five years of practical experience.

A strong educational leader, playing key roles in service strategy, design and development, brands and marketing. As Head of Customer Experience Delivery at Qantas Airways Julie drove strategic initiatives to develop a cross company focus, which included creating a Centre of Service Excellence to host all service training and development. 16,000 staff participated in an experiential learning program linking the brand, service and people.

Julie is a graduate of the Protocol School of Washington® and is passionate about bringing Business Etiquette, International Protocol and Customer Service skills development to individuals and groups to help them excel in any area of life including business and social environments.

View our live interview on the Seven Network.
"Tips and tricks for making a good impression" with hosts Tom Williams and Sarah Cumming on The Daily Edition, Tuesday 08 November 2016


We invite you to explore the Personal Brand Self Audit and discover your true potential and the opportunities for enhancing and refining your brand.

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