Self Audit : The Sydney School of Protocol - Modern Etiquette and Brand Service Consulting.

Personal Brand Self Audit

Instructions

Rate yourself on a scale of 1 - 10 on each of the questions. (1 = poor/not confident at all/not really and 10 = outstanding/very confident/absolutely.)
When you have completed the assessment it will be clear to you which aspects of personal brand are stong and which could be improved.
This shows an example. Use this tool and rate yourself beside each of the points using the scale of 1-10 as outlined above.

Question	Points
Presenting myself How well do you represent yourself – your brand?
First impressions How well have you mastered creating a positive and memorable first impression?
Greeting people How well have you perfected your ultimate greeting for colleagues and clients?
30 second introduction Have you perfected your 30 second introduction?
Mindfully engaging with people How present and non-distracted are you when engaging with a person or a group?
Remembering names How well do you remember names when you are introduced?
Diplomacy and professionalism How well do you communicate with diplomacy and professionalism?
Body language and voice What is your body language and use of voice telling people about you?
Social media channels Do you manage social media channels to promote your brand?
Online communication protocols What protocols do you consider when communicating on line?
Business card presentation Are you aware of how to present your business card as an extension of your brand?
Cultural sensitivity Do you always know how to respond in varying situations with cultural sensitivity?
Etiquette intelligence How would you regard your level of etiquette intelligence?
Entertaining as host Are you a confident and gracious host when entertaining?
Confidence entering a room How confident are you entering a room of people?
Giving thanks When was the last time you sent a written thank you note and when is this appropriate?
Giving an apology How well do you know how to structure a complete and meaningful apology, when one is needed?
Confidence in different settings How confident are you in formal and informal settings and in different cultural settings?
Networking How successful are you in business networking?
Open ended questions How well do you ask open ended questions to increase your mingling proficiency?
Dining etiquette How good are your table manners?
Personal presence How would you rate your personal presence?
Confidence presenting How confident are you at presenting to a group of people, an audience?
Follow up and follow through How well do you follow up after meeting a person or, follow through when you have promised to do something?
My Overall (mean) Score:	7.5
Opportunity to Improve:	25%

My personal brand effectiveness

Self Audit

Personal Brand Self Audit

My Overall (mean) Score:

7.5

Opportunity to Improve:

25%

Yes! I’d like to discover my true potential and the opportunities for enhancing and refining my brand.