Welcome to the Sydney School of Protocol
Australia’s “go to” experts in modern etiquette and international protocol intelligence.From professionals advancing on a career path or considering a change in direction, to graduates, young adults and corporate executives, we help develop personal and professional skills that give our clients the composure and confidence to excel in a changing environment.
Offering a needs led approach to design, a range of unique services are available including; online and offline master classes, educational events, seminars, tailor-made solutions and one-on-one private coaching.
Behind Your Brand - Transforming Your Life Through the Power of Etiquette and Protocol
ORDER now as a limited edition, signed copy or check out on Amazon
In this 200-page book you will discover a style inspiration wrapped around the art of modern etiquette and international protocol. A strategic guide for anyone ready to realise their potential with confidence and poise.
This is not just a book about appearances – it’s a powerful toolkit for building credibility, navigating social and professional spaces with ease, and making a lasting impact.
If you’re ready to refine your presence and rise to the next level, Behind Your Brand is your essential Australian guide.
Behind Your Brand is our masterclasses in a book. Learn more >>
Order Your Personally Signed Limited Edition Copy Today
AUD$75 (+GST for Australian orders)
Checkout securely via PayHip
Available for delivery across Australia, New Zealand and internationally (shipping calculated at checkout)
Sydney School of Protocol hosting the wonderful Channel 7 Sunrise presenter David Woiwod for an etiquette lesson to kick off Downton Abbey Week
1st - 5th September 2025
Programs
Client Testimonials
I made a great decision when I decided to join your program. Both days were a mix of eye-opening insights (e.g. Strong => Confident) surprising tips (e.g. how to hold a glass at a networking event, rubber band for sleeves), and foundational, structured knowledge, such as body language and dining etiquette.
You showed me how to reframe my own perception of myself, which is invaluable!
Thank you for creating such a welcoming and comfortable atmosphere. I admire how thoroughly you prepared for each session.Also, thank you for the book, which is a great continuation of the personal branding topic.Alena December 2025
Women in Front & Outclass the Competition Programs
For exceptional leaders to amplify their impact, gravitas and personal brand. Designed for professionals aspiring to be in the C-suite, pivoting on your career path and graduates. This program is designed to support you to elevate your leadership skills and presence in business and social settings.
Recent studies highlight the challenges women and men in either mid-career or who the market defines as "middle-aged" are experiencing in responding to the needs of the current job market Whether you are either re-entering the business market or considering pivoting your career, fine tuning your soft skills and gaining new tools will increase your chances of successfully achieving what you desire for your future.
Join Julie Lamberg-Burnet, accredited by the Protocol School of Washington, for a uniquely tailored either Women in Front or Outclass the Competition both offer a series of mastery modules to support you to enhance your personal brand and reputation. Through a practical and research based mastery experience, you will elevate your understanding of how to build a personal brand and how to create alignment with a business brand. You will gain tools for building your confidence, for developing your presence, and to help you understand and use the subtle social nuances that help to build successful personal and professional relationships.
This mastery program will enable you to communicate and interact with others to build confidence and increase trust. You will learn how to manage expectations, develop a strong network and personal brand. Armed with those skills you will be well prepared for seeking out and exploring the current exciting opportunities in the market place.
You will be inspired to:
- Use your new confidence and insight to step forward
- Define new goals and to plan how to achieve them
- Audit and develop your Personal Brand
- Refresh your Personal Portfolio - Resume & LinkedIn profiles
- Exude presence and confidence
- Present a polished and professional image
- Communicate potent and consistent messages off-line and on-line
- Reconnect with your network
You will learn tangible skills and how to:
- Build on your strengths and identify weaknesses
- Transfer and transition skills for new roles
- Understand how to build rapport and relationships
- Control first impressions, eye movements, and non-verbal signals
- Mingle, introduce yourself and others
- Make small talk and interact with ease
- Network effectively and confidently
- Be confident and composed during interviews
The Art of Dining & Entertaining
Master Classes with our CEO Julie Lamberg-Burnet
Tailored for small intimate groups to larger gatherings. Suited to professionals, corporates, retail and hospitality teams wishing to elevate and refine their dining etiquette and hosting skills. Call to discuss and take advantage of our service with a complimentary proposal.
"Thank you for such a wonderful day. The team thoroughly enjoyed the Dine like a Diplomat session and felt a great benefit of the time spent with you with nothing but positive feedback and plenty of helpful skills which they can take onboard when next hosting clients"
Download PDF for more information and details for small groups.
For larger groups click on Lifestyle Programs for details and DM [email protected] for a complimentary tailored proposal and quotation.
Advanced Business Etiquette
An interactive program with both face to face and online mastery programs focused on business etiquette, personal brand and professional brand alignment, image and presentation. A program designed for taking away tangible, global corporate soft skills that can be put in place immediately.
VIEW CASE STUDIES>>
To find out how the Sydney School of Protocol can deliver a tailored solution for your organisation and business.
Speak to our etiquette and protocol experts: + 61 452 553 855
The Founder
Julie brings over 20 years of proven experience in building brands and transforming individuals.
Her career began in education with a Diploma of Education and Teaching along with five years of practical experience.
A strong educational leader, playing key roles in service strategy, design and development, brands and marketing. As Head of Customer Experience Delivery at Qantas Airways Julie drove strategic initiatives to develop a cross company focus, which included creating a Centre of Service Excellence to host all service training and development. 16,000 staff participated in an experiential learning program linking the brand, service and people.
Julie is a graduate of the Protocol School of Washington® and is passionate about bringing Business Etiquette, International Protocol and Customer Service skills development to individuals and groups to help them excel in any area of life including business and social environments.
Watch our Channel 7 TV appearance on Royal Protocol and Etiquette.
View our live interview on the Seven Network.
"Tips and tricks for making a good impression" with hosts Tom Williams and Sarah Cumming on The Daily Edition
HAVE YOU THOUGHT ABOUT
HOW YOUR PERSONAL BRAND
IS PERCEIVED?
We invite you to explore the Personal Brand Self Audit and discover your true potential and the opportunities for enhancing and refining your brand.
