Brand Service Leadership

To advance to the top the Sydney School of Protocol offer clients a thorough needs analysis to ensure classes suit individual needs. To help improve soft skills, polish, style, improve communication skills and build confidence we offer complete programs and an integrated series of Master Classes.


  • Elevated brand positioning and service excellence
  • Increased workplace satisfaction
  • A differentiated client and customer experience

Customer Service Fundamentals
Delivering on your customer promise
Keeping customers engaged
Aligning the learning & induction

Customer Touch Points
Managing the end to end customer/client experience
Creating the environment
Excellence is in the details

Service Language and Style
Customer communication across channels
Relationship building
Business protocols & terminology
Effective communications

Service Signatures and Standards
Developing service signatures & standards
Defining processes
Allocating resources
Empowering and inspiring teams

Creating Memorable Client Experiences
Handling clients with ease
Relationship building
From brand to experience enhancement
Systems for continuous improvement

Sustainable Business Tools
Business protocols
People development
Feedback tools
Effective meetings and briefings

Strategic Service Framework
How to integrate channels
How to maximise your service framework
Confidence and  consistency  
Building a sustainable service framework

Image and Presentation
Brand ambassadorship
Dressing for your client

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